Strategic public relations and reputation counsel for Singapore organisations

StoryLine Pro

Expertise

Public relations services for complex organisations

Our practice areas reflect how reputations are built and defended in Singapore — through media engagement, internal alignment, executive visibility, and disciplined response when narratives shift.

Media relations

Journalists and photographers covering a corporate announcement in Singapore

We design outreach programmes that respect journalistic standards while advancing client objectives. Services include message development, press release drafting, media list curation for Singapore and regional outlets, pitch personalisation, briefing coordination, and post-coverage analysis.

Embargo management, background briefings, and desk-side visits are available for major announcements. We track responses, facilitate interviews, and provide same-day counsel when news breaks unexpectedly.

Corporate communications

Corporate communications team aligning internal and external messaging

Internal and external messaging must align during change — mergers, leadership transitions, policy updates, or market expansion. We develop communication plans with phased timelines, FAQ documents for frontline staff, and stakeholder-specific materials for investors, partners, and regulators where appropriate.

Employee newsletters, intranet copy, and leadership video scripts are produced in consistent voice. All corporate materials are reviewed for clarity, tone, and factual accuracy before distribution.

Executive visibility

Senior executive practising interview responses with a communications coach

Visible leadership strengthens trust. We position executives through bylined articles, conference speaking proposals, moderated panel preparation, and LinkedIn editorial calendars — always aligned with corporate messaging and personal authenticity.

Media training modules cover message mapping, bridging techniques, handling hostile questions, and broadcast etiquette common on Singapore television and digital news platforms.

Content programmes

Editor drafting thought-leadership content for a client programme

Editorial content supports PR when it offers genuine insight — not keyword filler. We produce white papers, case studies, opinion pieces, and blog series grounded in client expertise, with disclosure standards suitable for regulated industries.

Content is distributed through owned channels and pitched to trade publications; we do not promise search-engine rankings or paid placement disguised as editorial.

Issues monitoring

Analyst reviewing media coverage dashboards and sentiment reports

Early awareness of emerging narratives allows proactive engagement. Monitoring covers mainstream media, selected digital outlets, and social conversation relevant to your sector in Singapore. Reports highlight volume, tone, key voices, and recommended responses — distinguishing signal from noise.

Pricing guide

Fees depend on scope, seniority, and duration. Indicative starting points below; final quotes follow discovery calls.

Service From (SGD)
Single announcement programme (press materials + outreach) 4,800
Executive media training (half-day, up to 4 participants) 3,200
Monthly retainer — advisory & monitoring 6,500 / month
Issues preparedness workshop 5,500

GST, third-party costs, and travel outside Singapore are quoted separately where applicable. Request a tailored estimate.